OmniCXO is a new executive collective—but our experience isn't. Before joining forces, each member of our leadership team spent years helping founders scale revenue, build teams, strengthen financial performance, and prepare businesses for long-term growth.
Four Executives. One Integrated Team.
Spanning sales, marketing, operations, and finance—built to transform businesses.
Daniel Johnson
Builds high-performance sales organizations and revenue-generating systems.
Aaron Webb
Drives international launches, major campaigns, and brand demand generation.
Travis Block
Transforms operations through automation, SOPs, and organizational scaling.
Martha Gordash
Specializes in forecasting, cash flow optimization, and investor readiness.
Results at a Glance
Team Revenue
Daniel Johnson's sales leadership
Campaign Revenue
Aaron Webb's marketing strategies
Productivity Gain
Travis Block's operational systems
Cash Flow Uplift
Martha Gordash's financial discipline
Building a High-Performance Sales Organization
Converting qualified seminar attendees into premium clients through consultative selling and disciplined execution.
MOBE · CASE STUDY
Challenge, Strategy & Results
The Challenge
MOBE needed elite sales professionals to convert qualified attendees at scale.
The Strategy
- Consultative sales conversations refined
- New reps mentored and coached
- Pipeline accountability systems built
The Results
$500,000+
Personally closed in sales
$2.5M+
Total team revenue
Top Performer
Among 1,000+ professionals
5-Person Team
Elevated to top performance
Excellence is built through systems, not charisma.
DANIEL JOHNSON · TIME & BASIL
Scaling a Sales Team from Zero
Daniel built a complete outside sales infrastructure for a rapidly growing Verizon Fios dealer.
The result: a nationally recognized sales organization with the country's #1 rep.
7-Person Team Built
Zero to full force
Millions in Revenue
Through disciplined execution
Top Leadership Award
Recognized for leadership excellence
Nation's #1 Rep
Developed through coaching
Build systems that turn average performers into exceptional ones.
DANIEL JOHNSON · RUN DIGITAL
Building Revenue Infrastructure
Daniel's mandate: remove the founder from the sales process and build scalable pipeline infrastructure.
CRM Redesign
Rebuilt the CRM for clarity, visibility, and pipeline accuracy.
Sales Playbooks
Created repeatable scripts, objection guides, and process documentation.
Reporting Dashboards
Built executive visibility into pipeline health and team performance.
Automation & Forecasting
Reduced manual follow-up and introduced predictable revenue forecasting.
Systems replace heroics. That's how businesses scale.
Launching Products That Capture Markets
Aaron turns product launches into market moments—measured in millions, not impressions.
EVERYDAY BAGS · CAMPAIGN CASE STUDY
Crowdfunding at Scale: $7.2M+ Campaign
The Challenge
Needed a step-change in market reach and campaign visibility.
The Strategy
- Multi-channel paid advertising
- Precision email segmentation
- Data-driven campaign optimization
Campaign Outcomes
Social Growth
Email Open Rate
Campaign Revenue
Total funds raised
Twitter Reach
Organic campaign audience
Marketing is measured by outcomes, not impressions.
AARON WEBB · BALTIC WATCHES & LUNA
Qualified Demand. Community Momentum.
Two campaigns, two challenges, one outcome: measurable business results.
Baltic Watches — Building Qualified Demand
Aaron launched a premium watch brand through crowdfunding by driving qualified traffic. Influencer partnerships, paid advertising, PR, and landing page optimization ensured every visitor was a potential buyer.
€514,806
Total funds raised
400%
Qualified traffic increase
1,044
Campaign backers secured
Luna — Building Community Before Launch
Aaron built brand awareness before a single unit shipped through social-first campaigns and influencer outreach. Communities create purchase momentum long before customers can buy.
359%
Organic reach growth
397%
Facebook audience growth
Top-Tier
Influencer partnerships secured
Operations That Create Clarity—Not Complexity
Travis builds the systems and accountability structures that let companies scale without breaking.
TRAVIS BLOCK · OPERATIONAL TRANSFORMATIONS
Two Companies. Measurable Transformation.
Regional Manufacturing Company
Rapid growth created bottlenecks, inconsistent communication, and inefficient workflows.
Strategy Applied
- SOPs across core functions
- KPI dashboards for leadership
- Cross-functional accountability structures
Results Delivered
35% Faster
Project completion
28% Reduction
Operational costs
96% Adoption
SOP compliance
Multi-State Service Business
Growth outpaced internal systems as one location's model failed across multiple states.
Strategy Applied
- Restructured for multi-state scale
- Automation reducing manual tasks
- 50+ processes documented and standardized
Results Delivered
42% Productivity Increase
Across all functions
50+ Processes Documented
Company-wide clarity
Executive Dashboard
Real-time visibility
Operations should create clarity—not complexity.
Finance That Guides Decisions—Not Explains Them
Martha transforms finance into a strategic leadership tool that enables better decisions.
Manufacturing Company
Martha delivered financial visibility through structured forecasting, KPI reporting, and executive budgeting.
24%
Cash flow improvement
Monthly
Executive reporting established
Investor Ready
Financial clarity achieved
Professional Services Firm
Martha restored profitability through pricing analysis, cash management, and six-month forecast modeling.
18%
Margin improvement achieved
6-Month
Forecast implemented
Stronger
Capital planning accuracy
Finance should guide decisions—not explain them.
Every Transformation Follows the Same Pattern
Four principles consistently separate businesses that scale from those that stall.
Every Transformation Starts with Clarity
The presenting problem is rarely the actual problem.
Leadership Comes Before Tactics
Tools only succeed when driven by capable executive leadership.
Systems Create Scale
Sustainable growth comes from repeatable processes, not founder heroics.
Every Executive Sees the Bigger Picture
Lasting results require alignment around a common objective.
Built on Experience. United by Purpose.
Decades of proven executive experience, united under one roof to help founders fund, build, and scale with confidence.
Proven Leaders. Proven Results.